av Admin | jan 19, 2024 | Branding, Illustration, Web Design
The overall brand strategy was co-created with my co-founders in the start-up—Emily and Harry. Even though I’ve been the only person with hands on the mouse/keyboard, they’ve also played an active role, providing feedback and ideas during each stage of the design...
av Admin | des 12, 2023 | Branding, Illustration
It’s a curious statistic: 88% of consumers are drawn to experiences that make them laugh, yet a staggering 95% of business leaders shy away from incorporating humour into their advertising (at least according to Oracle). Whether this statistic is true or not, I have...
av Admin | aug 2, 2022 | Animation, Illustration, Marketing Communications, Web Design
There is a trade-off between effective and accurate communications How does one effectively communicate a complex idea without losing nuance and rigour? This tradeoff has easily been the biggest marketing in my role as Chief Marketing Officer at Vitaegum. Innovative...
av Admin | des 10, 2021 | Branding, Illustration, Uncategorized, Web Design
‘Heavenly Honey’ is an artisanal honey brand rooted in a passion for sustainable beekeeping. With rapid growth and aspirations for greater market presence, the brand sought a comprehensive strategy to establish a strong identity, elevate its market...
