Wrapping up 6 months of work for the A-Day: Brand, Packaging, and E-Commerce
As one of the A-Day founders, it is with great pride that I am able to show off the final result. It is great to see how it all has come together—from logo creation to illustrations, iconography, and packaging design.

My main focus over the past few years has been The A-Day, a supplement company I co-founded in 2020. As CMO during the early years—and now as Co-CEO—I’ve been deeply involved in shaping every aspect of the brand. With funding fully reserved for R&D, I took on a hands-on role, designing everything from scratch with strategic input from the team.

From the packaging and website to illustrations, flyers, pitches, and more, every element of The A-Day’s brand has been crafted to reflect our mission and connect with our audience. This has been one of my most immersive and comprehensive projects, allowing me to dive deeply into the intersection of design, strategy, and execution.

Take a look at the gallery to see how this work has come together to bring The A-Day to life.

RESPONSIBILITIES
  • Brand strategy
  • Logo and brand assets
  • Illustrations and iconography
  • Web design and development
  • Micro-interactions (web)
  • Transitions and animations (web)
  • Product and display unit packaging
  • 3D product mockups
TOOLS
  • Shopify | e-Commerce
  • Adobe Illustrator | Packaging, logo, illustrations, icons
  • Lottie | Javascript generation for transitions and animations
  • Blender | 3D packaging mockup and renders

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