Wrapping up 6 months of work for the A-Day: Brand, Packaging, and E-Commerce

januar 19, 2024

Branding | Illustration | Web Design

The overall brand strategy was co-created with my co-founders in the start-up—Emily and Harry. Even though I’ve been the only person with hands on the mouse/keyboard, they’ve also played an active role, providing feedback and ideas during each stage of the design process.

It finally feels like a complete brand with a proper online presence, so I am excited to showcase the final result.

RESPONSIBILITIES
  • Brand strategy
  • Logo and brand assets
  • Illustrations and iconography
  • Web design and development
  • Micro-interactions (web)
  • Transitions and animations (web)
  • Product and display unit packaging
  • 3D product mockups
TOOLS
  • Shopify | e-Commerce
  • Adobe Illustrator | Packaging, logo, illustrations, icons
  • Lottie | Javascript generation for transitions and animations
  • Blender | 3D packaging mockup and renders

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